Higgsfield AI DOP: AI Video Ads & 3D Animation | The AI Rabbit Hole 2025 | DVC

I would just narrate. that's our show. Yes. Okay, that's perfect. Thank you. Thank you so much. So and there there going to be a lot of cool videos so it's going to be quite entertaining entertaining. So we focus on various professional use cases starting from advertisements to serial production serialized production of content for social media which is targeting professional content production studios. Because what we are seeing is that AI generated videos are actually outperforming traditional videos at 1% of the cost. We constantly work with professionals and we do improve our technology based on the feedback. What we learned is that most of the AI videos feel lifeless. Thus we trained our own model Higgsfield AI DOP which was released on March 31st. And now this model is and now this product is in top three by growth across all AI startups. At the same time this model is top two overall across all AI video models.

Let me quickly show you the demo. All this footage is generated with our model and all of this is generated. All of that is fully AI generated. There is no post production there. There is no additional V effects. There is no cleanup. So this is one of the So this is just a video of one of the creator like professional video edi professional video editor who never played with AI before. And we and the professionals can use our model in a very simple way as we provides them with professional tools and presets which which make professional video creation much easier and cheaper with with AI so that creative minds can unleash their creativity very quickly without the need for physical production. As Vlad likes to say, if the distribution is digital, then the creation should be digital as well. And yeah, this goes very viral on Twitter.

Let's keep this. We constantly we constantly iterate based on the feedback. We constantly listen to the professionals. And what we heard is that they constantly need to quickly iterate on the storyboards. They need to quickly assemble the previses to run the creative iterations. Let's say like ad agencies need to run creative iterations with their clients. Thus yesterday we introduced a turbo model which unlocks almost realtime video generation for quick iterations. Yeah. So I'm leading the whole B2B B2B division. So our idea is that we believe that while B2C can be dominated by the different applications, our mission and our vision is that we want to supercharge Genai production. We honestly want to create the first full cycle video gen production in the world and we believe with our technology is fully possible because I think the biggest value of this technology is possibility to supercharge existing IPs and to create the new one.

For example, this is advertisement for monster that we made full geni I'll take your fight. This is what we did for Monster and for example, let's move forward. Oh, this you would love. So, this is a like McDonald's commercial which is like fully 100% like AI generated. this is like for example what we can do in the datadriven hyperpersonalization because one of the things like what we see which is super valuable for the advertisement purpose is that like you can hyper localize creative you can hyper localalize the videos for example even within America the wipes in San Francisco Los Angeles, New York, Oklahoma and Hawaii is a very different vibes and you can have a very different weather because America has mean some of the states never seen the winter and some of the states has a very severe winter and like Alaska is like mostly winter.

So at the same point, this is why we talk with a pretty big advertisement agencies and they want to have a hyper localization of the creatives because it makes a lot of sense and it mean like just to travel around America is insane. But if you mention that you need to travel to South America, you need to travel to North Pole or you need to travel to Africa, it's a logistic plus it's a lot of money. Then oh this will be funny. So this is actually one of our partners and we made a full advertisement which was actually aired on social networks. This is a company which you all know crypto.com. This would be funny actually. We will see it ether stacking the chain coins. stressfully. Yeah. And probably shout out to our friends from Suna as the audio was generated with Suna. Oh yeah, we are partnering with a bunch of the companies and this is actually what we believe.

We believe that like production will be not one company as a current production cycle. It's like a multiple companies all together. We partner with the like world labs. We partner with the Suna. We partner with a bunch of the guys who are doing the different parts of the production. Oh, this is so another one of the big use cases of the genai is a repurposing animation. We have a guys who are coming to us and like pretty pretty big company like has a millions of potential like use cases. So they have a like a lot of big 2D animation content huge amount of 2D animation content and they want us to repurpose it in a 3D. Why? Because like while the guys have a lot of money they you still need to find animators and like the guys who can do animation they're pretty rare.

So this what we do. You need to understand the initial input here was completely 2D. Yes. Also generated in our system. Yeah. So long story short, our vision is that we believe that in the future all production will be at least like midterm like mid-level production will be geni and we will be one of the guys who are powering this because currently we have one of the best technology in America. Thank you so much. It it was it was a pleasure to present to you. Thank you so much and we are giving a floor to the next speaker. Yes.